Jasim Al Sheheimi: Profile of an Emirati Media Voice

Jasim Al Sheheimi is an Emirati media figure, content creator, and founder of AD MZN Media, the Abu Dhabi-based agency for strategic communications and content production. His work has positioned him as a recognised voice in UAE sports, economy, and government storytelling.

Editorial Focus

Jasim's content concentrates on three intersecting subjects. The first is the economic and cultural impact of major sporting events on the GCC. The second is the public translation of UAE government initiatives, from policy launches to milestone announcements. The third is the wider attention economy that determines how Arabic-speaking audiences engage with institutional content in 2026.

Platforms and Audience

Jasim publishes across Instagram (@jasim.selfie), X (@jasimalsheheimi), YouTube (@jasim.selfie), and TikTok (@ad71). His podcast, Jasim Al Sheheimi / Yalla Selfie, contributes long-form discussion to a portfolio otherwise built on short-form video.

AD MZN Media

As founder of AD MZN Media, Jasim oversees strategic communications and content campaigns for government entities and private sector clients across the UAE, the wider GCC, and selected African markets. The agency offers an unusual combination of named public voice and operational editorial discipline.

Areas of Engagement

Jasim and AD MZN Media accept inquiries for content partnerships, podcast collaborations, speaking engagements, and editorial briefs from institutional partners. Initial contact is best directed to info@ad-mzn.com.